Privacy Policy

Last updated July, 2026

The Services are owned, operated, and provided by Aura Health, a private limited liability company incorporated under laws of United States of America, having its registered office at 30 N Gould ST STE R, Sheridan, Wyoming 82801, United States of America. (the "Company"). This Privacy Policy describes how the Company collects, uses, discloses, and safeguards your personal information when you access or use the website at www.mytraitsprofile.us, the MyTraitsProfile application, and all related services (collectively, the "Services"). By using the Services, you acknowledge that you have read and agree to be bound by both this Policy and our Terms and Conditions.

1. Personal Information We Collect

We collect information that identifies you or can reasonably be associated with you. This includes:

1.1 Information You Provide: Email address, name, and personality assessment responses.
1.2 Payment Information: Transaction identifiers (processed by third-party payment providers; the Company does not store full card details).
1.3 Communication Records: Customer support inquiries, correspondence, and feedback.

2. Information Collected Automatically

When you access or interact with our Services, we may automatically collect:

2.1 Technical Data: Device type, operating system, browser type, language preferences, and IP address.
2.2 Usage Data: Pages visited, features accessed, session duration, and navigation paths.
2.3 Tracking Data: Information gathered through cookies and similar tracking technologies.

3. Sensitive Personal Information

3.1 Your assessment responses may reveal personality traits and are treated as sensitive personal information.
3.2 We only collect and process this data when you voluntarily submit it within the application to generate your Reports, and we rely on your explicit consent to do so.
3.3 You may withdraw that consent at any time, as described in the Your Privacy Rights sections below.

4. How We Use Your Information

We use the information we collect for the following purposes:

4.1 Service Delivery: To operate the Services, complete assessments, generate your Reports, and provide features included in your Trial or Subscription.
4.2 Account & Communications: To create and manage your account, verify logins, and send confirmations, security alerts, billing notices, and support responses.
4.3 Payments & Billing: To process Trials, Subscriptions, renewals, cancellations, refunds, and chargebacks.
4.4 Analytics & Improvement: To understand how the Services are used, troubleshoot issues, and improve functionality and performance.
4.5 Fraud & Security: To detect and prevent fraud, unauthorized access, and misuse of the Services.
4.6 Legal Compliance: To meet legal, tax, and accounting obligations, and to establish or defend legal claims.
4.7 Marketing: To send promotional communications where permitted, which you may opt out of at any time. We do not use automated decision-making that produces legal or similarly significant effects on you without appropriate human oversight and safeguards.

5. How We Share Your Information

We share personal information only as necessary to operate the Services, and always subject to appropriate safeguards:

5.1 Service Providers: Hosting, customer support, analytics, and fraud-prevention vendors who process data on our behalf.
5.2 Payment Processors: Third-party providers who process payments and never receive your full card details from us.
5.3 Google Services: Where used (e.g., Google Analytics, Google Ads, Google Tag Manager, Google Consent Mode), certain technical and usage data is shared with Google under its Business Data Responsibility Terms.
5.4 Advertising Partners: Where applicable, limited data may be shared for performance measurement or interest-based advertising, which may be considered "sharing" under certain U.S. state laws.
5.5 Legal & Safety: Disclosures required by law, court order, or necessary to enforce our Terms or protect our rights, users, or the public.
5.6 Business Transfers: In connection with a merger, acquisition, financing, or sale of assets, subject to appropriate safeguards. We do not sell personal information for monetary consideration.

6. Your Privacy Rights (EEA / UK)

If you are located in the European Economic Area or the United Kingdom, you have the following rights under the GDPR or UK GDPR:

6.1 Access: Confirm whether we process your data and request a copy.
6.2 Rectification: Correct inaccurate or incomplete data.
6.3 Erasure: Request deletion of your data where legally permitted.
6.4 Restriction: Limit how we process your data in certain circumstances.
6.5 Portability: Receive your data in a structured, machine-readable format.
6.6 Objection: Object to processing based on our legitimate interests, including marketing.
6.7 Withdraw Consent: Withdraw consent at any time, including for sensitive assessment data.

7. Your Privacy Rights (United States)

If you are a U.S. resident, you may have the following rights under applicable state privacy laws, including the CCPA as amended by the CPRA:

7.1 Know & Access: Request the categories and specific pieces of personal information we have collected.
7.2 Delete: Request deletion of your personal information, subject to legal exceptions.
7.3 Correct: Request correction of inaccurate personal information.
7.4 Opt Out: Opt out of the sale or sharing of your information for targeted advertising.
7.5 Limit Sensitive Data: Limit the use of your sensitive personal information.
7.6 Non-Discrimination: Exercise these rights without fear of discriminatory treatment.
7.7 Appeal: Appeal a decision we make in response to your request, where applicable. To exercise any of these rights, contact us using the details in the Contact Us section. We may need to verify your identity, and you may designate an authorized agent to submit a request on your behalf.

8. Complaints

8.1 If you have a concern about how we handle your personal information, please contact us first so we can try to resolve it directly. You also have the right to lodge a complaint with your local data protection authority (EEA/UK) or, where applicable, to exercise appeal rights under U.S. state privacy law. This section does not limit any dispute resolution procedures described in our Terms and Conditions.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve the Services:

9.1 Strictly Necessary: Required for login, session management, fraud prevention, and payment processing.
9.2 Performance & Analytics: Help us understand usage patterns, traffic sources, and service reliability.
9.3 Google Services: Google Analytics, Google Ads, Google Tag Manager, and Google Consent Mode, used for measurement and consent management.
9.4 Targeting & Advertising: Where used, these track browsing activity to deliver relevant ads and may be considered "sharing" under U.S. state law. You can manage cookies through your browser settings at any time, including via opt-out signals such as Global Privacy Control, where supported. Disabling certain cookies may affect the functionality of the Services.

10. Data Security and Retention

10.1 We maintain reasonable administrative, technical, and organizational safeguards to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute protection against unauthorized access, loss, or misuse. You are responsible for keeping your device, network, and account credentials secure. We retain personal information only as long as reasonably necessary to provide the Services, comply with legal and accounting obligations, resolve disputes, manage chargebacks, and enforce our Terms. Retention periods vary depending on the type of data and the purpose of processing.

11. Children's Privacy

11.1 The Services are intended solely for individuals who are at least eighteen (18) years old.
11.2 We do not knowingly collect personal information from anyone under eighteen. If we learn that a minor has provided personal information or created an account, we will delete the relevant data and may suspend or terminate the account.
11.3 We may implement age-verification or identity-verification measures to confirm compliance.

12. Third-Party Websites

12.1 The Services may contain links to third-party websites, including payment providers and other tools, provided solely for your convenience. We do not control and are not responsible for the content, security, or privacy practices of these third parties.
12.2 We encourage you to review their privacy policies before providing any personal information.

13. Changes to This Policy

13.1 We may update this Privacy Policy from time to time to reflect changes in our practices, the Services, or applicable law. Any updates will be posted on this page with a revised "Last updated" date.
13.2 Where required by law, we will provide additional notice of material changes.
13.3 Your continued use of the Services after an update constitutes acceptance of the revised Policy.

14. Contact Us

14.1 If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: [email protected]

Please specify that your inquiry relates to privacy or personal data so we can direct it appropriately, and include enough information for us to verify your identity.